Challenge: Find a memorable custom imprinted product to be used as a sales force leave-behind gift. Educating young children isn’t a one-size-fits-all process. Children learn at different rates and respond to different techniques, but it’s often difficult to determine what works best for a specific child. That’s where this particular education company comes in. They have developed precise testing methods which give teachers the data they need to make helpful changes in their instruction methods. In order to expand their customer base, they wanted a unique promotional product that could be tied in to a simple marketing message: “There’s no magic pill that can solve education problems, only effective teaching”. Members of the sales team would take this promotion to meetings, where they could use it as a leave-behind item to keep prospects thinking about the opportunity. To find an unforgettable item, they called up their promotional products distributor.
Solution: Custom imprinted promotional prescription pill bottles filled with candy mints, were just what the doctor ordered! The promotional distributor knew that in this case, a typical promotional product like pens or post-it notes just wouldn’t cut it. The education company needed a creative promotion that would stick in the minds of their prospects and encourage them to make the purchase. After careful deliberation, they decided on a custom prescription pill bottles filled with candy mints. The item was certainly unique, but it was the label imprint on the bottles that really sealed the deal which included a free trial offer:
Result: Prospects loved the novel promotional item; many were excited to take advantage of the free trial offer. The candy pill bottles were a huge hit with clients and prospects, who continuously remarked on the creativity of the idea. The education company was thrilled to have such an affordable and useful marketing tool and they were excited about the effectiveness of their message. The company reported that many people took advantage of the free trial offer after they were given a pill bottle.
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