Challenge: A local car dealership has been serving their region for over thirty years. The dealership has always taken pride in their superb customer service and employees that have been with the company for decades. It is a community institution and the company wanted to do something special at the end of the year for their most loyal of customers. Most clients have been with the dealership for as long as the some of the employees. It seems like once a customer bought a car from them, they have refused to buy a vehicle from anyone else due to the quality customer service and the dependability of the product. As a company, the dealership endured an extremely tough year with the prevalent vehicle recalls, so they wanted to do something special to ensure that their customers would remain committed to the dealership. They contacted a promotional product distributor.
Solution: The promotional product distributor felt that a gourmet food gift would be the best fit for dealership. In the end, dealership decided to use a tin filled with chocolate covered mini pretzels. The dealership decided that they would give the product to customers that have been with them for over ten years. The gift would be sent after Christmas for the New Year, symbolizing another year with the business. The outside of the tin had their logo and the inside of the tin was a customized greeting card.
Result: The customers that received the gift couldn’t believe the generosity of the dealership. The owners remarked that every time a client would come in for service or a tune-up, they would go on about the tins and the delicious pretzels.
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